Managed and Co-Managed IT services form the foundation of any successful MSP, providing businesses with the proactive support, security, and strategy they need to operate efficiently. Whether fully outsourcing IT or supplementing an internal IT team, these services ensure organizations have access to expert-level support, cutting-edge technology, and a scalable IT strategy. With deep experience in selling both fully managed and co-managed solutions, we understand how to position these offerings to resonate with business leaders—emphasizing reduced downtime, enhanced security, and cost-effective IT management.

Cybersecurity is no longer optional—it’s a critical business necessity. A strong security posture requires a multi-layered approach, tailored to each client’s unique risks and compliance needs. From endpoint protection and SIEM solutions to employee training and incident response, MSPs must deliver a comprehensive, proactive defense against evolving threats. We have extensive experience in positioning cybersecurity as a must-have investment, helping MSPs communicate the value of risk mitigation, compliance, and business continuity to their clients. By cutting through the ambiguity and aligning security solutions with business objectives, we ensure prospects see cybersecurity as a strategic advantage, not just a cost.

Business continuity depends on more than just backups—it requires a complete strategy for rapid recovery and minimal downtime. Whether it’s cloud-based, hybrid, or on-premises solutions, we have extensive experience selling a wide range of BCDR offerings, ensuring MSPs can position their services effectively to any client. From ransomware protection and immutable backups to failover strategies and compliance-driven recovery plans, we know how to communicate the business impact of downtime and data loss. Our expertise helps MSPs turn BCDR from a technical necessity into a business-critical investment, ensuring clients understand the true value of resilience and preparedness.

Reliable communication is the backbone of any business, and choosing the right voice solution is critical. Whether it’s a traditional on-premises PBX system or a modern hosted PBX (HPBX) solution, MSPs need to offer flexibility, scalability, and seamless integration. We have deep expertise in selling a wide range of voice solutions, helping MSPs position their offerings based on reliability, cost savings, and advanced features like call routing, mobility, and unified communications. By understanding the unique needs of each client—whether they require full control of an on-prem system or the scalability of a cloud-based solution—we ensure MSPs can effectively articulate the value of their voice services.

A business’s internet and network infrastructure are the foundation of its operations, and MSPs should be at the center of those decisions. From basic connectivity solutions to advanced SD-WAN architectures for multi-site enterprises, we understand the complexities of designing and managing reliable, high-performance networks. Our expertise spans everything from bandwidth optimization and failover strategies to security-driven network segmentation and traffic prioritization. We help MSPs position themselves as strategic partners in network infrastructure, ensuring their clients get the right solutions to support growth, security, and performance. Whether it’s a small business needing a stable connection or a large enterprise requiring a fully redundant, software-defined network, we know how to sell it.

VDI empowers businesses with secure, flexible, and centrally managed desktop environments, making it a game-changer for remote work, security, and IT efficiency. With deep expertise in selling VDI solutions, we help MSPs position these offerings as a way for clients to enhance workforce mobility, improve security with centralized data control, and reduce endpoint management complexity. Whether deploying on-prem, in a private data center, or in the cloud, we understand how to tailor the conversation to different industries and business needs. Our approach ensures MSPs can confidently sell VDI as a strategic solution for organizations looking to modernize their IT infrastructure.

Businesses rely on scalable, secure, and high-performance infrastructure to support their critical applications, and MSPs should be leading those conversations. Whether leveraging colocation in a trusted data center or delivering fully managed IaaS solutions, we have deep expertise in selling virtual infrastructure that meets diverse business needs. From reducing on-premises hardware costs to enhancing disaster recovery and performance, we help MSPs articulate the benefits of moving infrastructure to a data center—whether owned or outsourced. Our approach ensures clients see colocation and IaaS as strategic investments that provide flexibility, security, and cost-effective scalability for their IT operations.

Regulatory compliance is a growing concern for businesses across all industries, and MSPs have a prime opportunity to position themselves as trusted advisors in this space. Offering Compliance as a Service (CaaS) allows MSPs to help clients navigate complex frameworks like SOC 1, SOC 2, SOC 3, ISO 27001, ISO 9001, HITRUST, and CMMC—ensuring they meet security, privacy, and operational standards. By reselling and managing these compliance initiatives, MSPs can generate steady MRR while strengthening client relationships. We have deep expertise in selling compliance services, helping MSPs communicate the business-critical nature of audits, risk management, and continuous security improvements. With the right positioning, compliance becomes more than a requirement—it becomes a long-term value driver for MSPs and their clients alike.

Cyber threats are evolving, and businesses need more than just technology—they need financial protection. Cybersecurity insurance is a critical safeguard, helping businesses mitigate the financial impact of data breaches, ransomware attacks, and compliance violations. MSPs should play a key role in guiding their clients through the complexities of cyber insurance, ensuring they meet security requirements and maximize policy benefits. With deep expertise in negotiating and optimizing cybersecurity insurance policies, we help MSPs position themselves as trusted advisors in risk management. By aligning security solutions with policy requirements, MSPs can not only protect their clients but also create additional service opportunities, reinforcing their value as a business-critical